big idea
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.
From Slate • Apr. 23, 2026
“Distributors looked at it and saw a substance and a really big idea, revolving around that wonderful sledgehammer of a line.”
From The Wall Street Journal • Jan. 16, 2026
“This is a really big idea that makes a lot of sense,” she said.
From Los Angeles Times • Jul. 7, 2025
The Thatcher government's big idea was that they weren't just going to sell the shares in state owned utilities to big businesses or investors.
From BBC • Mar. 27, 2025
Last night, just thinking of it again had given me an idea—a big idea.
From "Hope Springs" by Jaime Berry
![]()